BRAND IDENTITY (CASE STUDY)

Name: Country Cannabis
Location: Santa Rosa, California
License No.: C11-0000937-LIC

Website: countryranch.com
Instagram: @countrycannabis

Country came to us with one thing in mind: freshness.  They were a brand in the making and wanted to work together to help revolutionize the industry, introducing the first trustworthy light cannabis joint created with your productivity in mind.

PHOTO BY COUNTRY CANNABIS

Country came to us with one thing in mind: freshness.

They were a brand in the making and wanted to work together to help revolutionize the industry, introducing the first trustworthy light cannabis joint created with your productivity in mind.

PHOTO: COUNTRY CANNABIS
PHOTO BY COUNTRY CANNABIS

Learnings

We knew what was required to bring their product to market with our technology, and it started with branding.

The process factored in metamerism, a concept involving the way colors are perceived in different lights and materials.  For example, since glass is transparent, we needed to use a different mix of colors for the jar so it would match the colors we used for the box, labels, and lid.

Once consistency was established, we further developed brand recognition for Country by painting their logo onto the jar and debossing the wordmark and logo onto the lid.

Learnings

We knew what was required to bring their product to market with our technology, and it started with branding.

The process factored in metamerism, a concept involving the way colors are perceived in different lights and materials.  For example, since glass is transparent, we needed to use a different mix of colors for the jar so it would match the colors we used for the box, labels, and lid.

Once consistency was established, we further developed brand recognition for Country by painting their logo onto the jar and debossing the wordmark and logo onto the lid.

PHOTO: COUNTRY CANNABIS

Outcome

Over the next few months, we finalized the go-to-market packaging, along with a few other things:

  • Custom mold cr-lid
  • Custom color
  • Custom die-cut labels with gold foiling
  • Custom box with foiling and spot glossing
  • trays compatible with our multi-jar chamber
  • new CR certification

Outcome

Over the next few months, we finalized the go-to-market packaging, along with a few other things:

  • Custom mold cr-lid
  • Custom color
  • Custom die-cut labels with gold foiling
  • Custom box with foiling and spot glossing
  • trays compatible with our multi-jar chamber
  • new CR certification

Take Away

We’ve thoroughly enjoyed working with Country and their high caliber team.  Not only do they understand how things work from a product manufacturing stand point, but their experience has helped us make decisions quickly and accurately.

Be on the look out for Part 2 of this case study… something’s brewing in the kitchen!

PHOTO BY COUNTRY CANNABIS

Take Away

We’ve thoroughly enjoyed working with Country and their high caliber team.  Not only do they understand how things work from a product manufacturing stand point, but their experience has helped us make decisions quickly and accurately.

Be on the look out for Part 2 of this case study… something’s brewing in the kitchen!

PHOTO BY COUNTRY CANNABIS